Ed Lee
Ed Lee is a pricing expert and the CEO of HelloAdvisr, a growth consultancy working with startup leadership teams to design high-impact pricing and monetization strategies. HelloAdvisr works with emerging companies across growth stages from Pre-Seed to Growth in diverse range of sectors including healthtech, fintech, consumer goods, mobile gaming, software, and ecommerce/retail. HelloAdvisr also supports investors by advising portfolio companies on core pricing challenges to accelerate smarter paths to growth.
Previously, Ed held leadership roles at LG Electronics and Simon-Kucher & Partners, a global management consulting firm where he advised multinational corporations and brands on pricing strategy. Ed is regularly invited to teach and speak at leading academic institutions, including UCLA and Oxford. He also serves as a mentor and advisor to startup accelerators, including Techstars and Backstage Capital, and is a resident expert at the Oxford Foundry (the venture accelerator of Oxford University).
Ed received his MBA from Oxford, two Masters (MSc) from the London School of Economics, and his B.A. from University of California, San Diego.