MEET OUR TEAM

• Go-To-Market
• Strategy + Capital

The problem I solve

I help founders build the team, business model, and go-to-market engine that turns 'we need funding' into 'we're worth more than we thought.' We often end up fixing adjacent problems before tackling the one they came in with, and the outcome ends up better than expected (raising $5M instead of $2M, for example).

What I've done

I launched Amazon Fresh in 10 different countries and launched a consumer brand, Bunafr, in one of the most crowded spaces with a unique value proposition, winning several awards along the way. I have built a unique business model in the one of the most complicated industries and pivoted a couple of times. I have strengths on how to attract the right talent which every founder need to learn, and finally lessons on what happens when executed with exit strategy in mind vs not. My background spans Amazon, Qualcomm, Coca-Cola, and Amdocs.

What working with me looks like

It's a combination of structured and as-needed. We set clear objectives together, but things come up along the way and we stay connected as needed. You get clarity on how to build your business — a growth plan covering hiring, fundraising, and strategic partnerships — built with an exit strategy in mind from the start.

How fast you'll see results

Most founders see clarity within 2-3 months.

• Go-To-Market

The problem I solve

Founders come to me thinking they have a brand problem, when what they actually have is a product problem — or an operational and structural issue masquerading as a marketing one.

What I've done

I have a deep background in innovation, working 1:1 with some of the world's most iconic brands, and bring an entrepreneurial, observational, futurist's mindset to every engagement. I previously served as Global Director, Marketing + Innovation at IMG/Endeavor; as Senior Director of GTM/Growth at ATHLETICON; and as Principal of Design Strategy + Growth at 40 Yawgoo Consulting. Spearheaded the creation and launch of a new product category in partnership with Dwayne "The Rock" Johnson, The Garcia Company, and Endeavor senior leadership Repositioned a global advisory firm from boutique to category contender, driving a triple-digit increase in qualified B2B and B2C sales pipeline through brand system development Built and scaled an AI-enabled training platform (named "Best in Class" by Forbes) to 1,000+ global participants with zero paid acquisition

What working with me looks like

I build and deploy systems — brand, growth, and strategic operational systems — that turn ambitious ideas into revenue-generating, scalable solutions. We work through weekly structured check-ins, and you walk away with a scalable pathway to recurring revenue, not just a set of recommendations.

How fast you'll see results

Depending on scope, most founders see results within 2 months.

• Go-To-Market

The problem I solve

"Prospects aren't responding to our value proposition" — but it's rarely the product or the value prop itself. It's the messaging delivery and the lack of engagement behind it.

What I've done

I have over 30 years of financial industry engagement experience — leading wholesalers across every financial sales culture and distributor type, and 10 years leading a strategic accounts group building bridges between his firm and the home office leaders of major financial distribution firms. I previously served as Director, Strategic Accounts at OppenheimerFunds, National Sales Manager at Templeton Funds Distributors, and Regional Director, Institutional Services at Neuberger Berman Management. I'm also the Founder of the Institute for Innovation Development, a financial services industry engagement strategy and strategic partner network. Built a strategic partner network guaranteeing content distribution through financial media/content partners with a combined subscription base of 300,000+ financial professionals and industry leaders Created and executed 12-month thought leadership branding campaigns with disciplined coordination across the financial services industry Delivered financial industry engagement services including strategic introductions and speaking, podcast, and press placements

What working with me looks like

We connect as-needed via email or Slack. You get multiple long-shelf-life thought leadership articles distributed throughout the financial industry, key marketing collateral with third-party validation, and messaging that unifies your sales force and client-facing professionals — plus the industry engagement opportunities and introductions that follow.

How fast you'll see results

You'll see progress relatively quickly, as your firm is immediately positioned and united

• Go-To-Market

The problem I solve

I help founders navigate global supply chain and logistics from the ground up from sourcing, warehousing, tariff strategy, to supply chain.

What I've done

I previously served as Supply Base Director and Systems Engineer at Boeing Commercial Aircraft, Head of Partnerships and Sourcing at Bunafr Coffee, and Director of Supply Chain and Product Quality at Solum Tread. Drove $50M+ in aerospace supply chain savings through risk mitigation and simplification Established multiple startup supply chain systems from cradle to grave Built risk-mitigated, efficient sourcing and logistics networks by applying a broad industry view to each situation

What working with me looks like

We meet through weekly structured check-ins. You get cost savings, more stable manufacturing systems, and reduced operational risk and a real sourcing and logistics network, not just a set of talking points.

How fast you'll see results

Most founders see initial direction within 1-4 weeks.

• Go-To-Market

The problem I solve

I help founders who are afraid they're leaving money on the table, but aren't sure why to identify their price and sales leakage while retaining their customers.

What I've done

Brian previously served as VP of Marketing at General Electric/Genworth Financial, VP of Sales at Maritz Customer Experience, and President & CEO of Holden Advisors. Grew multiple businesses 20%+ through value-based pricing Increased EBITDA by $10M+ several times through a combination of pricing strategy and go-to-market rollout Increased one client's revenue by $8M by coaching them through a tough procurement negotiation using a proprietary methodology — including wins against Walmart and Amazon

What working with me looks like

It's rare for advisors to offer both value-based pricing strategy and hands-on implementation. I set the right pricing strategy and roll it out with you, so you increase EBITDA without losing customers along the way. I also coach you directly through negotiations, even against tough procurement organizations. We work through weekly structured check-ins.

How fast you'll see results

As fast as 2 months.

• Go-To-Market

The problem I solve

I help founders turn their brand into a licensable, retail-ready platform that scales across categories, channels, and countries — without diluting what makes it valuable.

What I've done

I currently serve as Vice President of Brand Strategy and Business Development at WHP Global, where I lead BD across a portfolio of 15+ fashion and lifestyle brands including Vera Wang, rag & bone, G-Star RAW, Express, Bonobos, and Land's End. I previously served as Head of Brand Strategy & Licensing for ELLE and ELLE DÉCOR at Lagardère Group, and as Marketing Manager International at Coach Inc. Signed $33M+ in new business in 2026 across international expansion and licensing deals at WHP Global, spanning a portfolio generating ~$9B in annual retail sales across 80+ countries Grew ELLE/ELLE DÉCOR Americas business 20% in year one as one of four global regional heads of a $600M+ retail program, including directing and renewing a ~$100M Kohl's partnership Launched the ELLE DÉCOR Collection across 11 partners and 20+ categories (134M+ media impressions), closing multilingual deals (EN/FR/ES/PT) across 40+ markets

What working with me looks like

Founders typically come to me when their brand is outgrowing its first category, channel, or market and they sense the next move is bigger — but don't have the playbook to get there without diluting what got them this far. They leave with a defined expansion thesis, the licensing and partnership architecture to execute it, and the discipline to walk away from wrong-fit deals.

How fast you'll see results

Most founders leave the first 2-3 sessions with a sharpened expansion thesis, and see signed distribution deals within 3-9 months.

• Protection + Compliance
• Go-To-Market

The problem I solve

Companies come to me thinking they have a procurement problem, when it's usually a requirements or funding problem. Knowing how those pieces fit together is what unlocks success in federal contracting.

What I've done

I am a senior executive with over 36 years of experience in engineering, management, leadership, procurement, and program management, including 17 years as a member of the Senior Executive Service. I am the Co-Founder and Partner of Potomac Ridge Consulting, a firm with deep understanding of government agencies' critical mission needs and how to help the private sector deliver solutions that meet them. Previously, I served as Principal Executive Director for the Department of Veterans Affairs (VA) Office of Modernization until my retirement in November 2017 and was Chief Acquisition Officer (CAO) for the VA and Principal Executive Director for the Office of Acquisition, Logistics and Construction, where I oversaw almost $20B in spend. I also served as Executive Director of VA's Office of Policy and Planning, Enterprise Program Management Office. I am also a member of the Senior Advisor to Government Executives (SAGE) for the Partnership for Public Service, a Fellow of the National Academy of Public Administration (NAPA), a Director of the Procurement Round Table, and sits on the Board of Advisors for the National Contract Management Association (NCMA). I received the Presidential Rank Award for Distinguished Executive in 2005 and Federal Computer Week's Federal 100 award in 2007 and 2017. Obtained a sole-source contract for a suite of products at the national level within a Cabinet-level Agency Gained market penetration for healthcare-related supplies and services in the federal market Oversaw almost $20B in spend as Chief Acquisition Officer for the VA

What working with me looks like

We connect as-needed via email or Slack — this is a low-friction, on-demand relationship rather than a structured program. You tap in when you hit a procurement, requirements, or political-risk question you can't solve alone.

How fast you'll see results

Most founders see increased presence and impact in the federal market within 9-15 months.

• Go-To-Market

The problem I solve

I help founders build commercial engines that turn attention, partnerships, and distribution into durable growth.

What I've done

I bridge strategy and execution, having built commercial engines inside global companies and growth-stage businesses. I previously served as Global Head of Creative Partnerships at Google, Head of Product Marketing, Responsibility & Safety at YouTube, and Strategic Advisor, Brand Partnerships (Fractional Executive) at Alterra Mountain Company. Built commercial strategies and partnerships generating $100M+ in incremental revenue across Google, YouTube, and Alterra Closed and expanded multimillion-dollar partnerships with brands including Accenture, Forbes, American Express, Capital One, Spotify, and Moncler Rebuilt Alterra Mountain Company's enterprise partnerships organization, growing annual partnership revenue from ~$25M to $50M+

What working with me looks like

We work at defined project milestones.Founders leave with a commercial engine, not just a few big deals. They have a clear partnership strategy, a repeatable way to grow revenue, and an organization that can scale beyond the founder.

How fast you'll see results

The first win is usually focus. Once everyone's aligned on where growth will come from, execution gets faster and opportunities compound. That often happens within the first 30 days.

• Go-To-Market

The problem I solve

When someone says "we just need to sell more," there are usually a number of underlying realities actually suppressing growth. I help uncover those realities, define the strategy to accelerate growth, and build actionable playbooks to make it happen.

What I've done

I am a growth strategy and value creation operational partner, and a founder myself. I’ve been in the seat, and it shows in how I work. I previously served as Founder & CEO of Beeline, Interim Chief Growth Officer at BrainPOP, Chief Growth Strategy Officer at 20nine, and Chief Revenue Officer / EVP of Growth & Digital Strategy at BrandShop. Earlier in my career, I spent nearly 8 years at eBay, first as Head of Enterprise Customer Success at True Action (an eBay Inc. company), then as Head of Enterprise Sales & Business Development, Marketing Solutions at eBay Enterprise. Helped multiple DTC brands build multi-year growth strategies across e-commerce, subscription, and customer engagement, delivering 3x revenue growth over 2-3 years Modeled growth scenarios for 3 B2B product and marketing solution companies, driving an average 35% increase in market share for each Optimized GTM strategy, team structure, and sales motions for 3 services companies, delivering 20%+ pipeline growth, 16% deal close improvement, and a 10% drop in customer churn in the first 6 months

What working with me looks like

We meet through weekly structured check-ins. I'm highly collaborative and focus on genuinely partnering with founders and leadership — not just advising from the sidelines. You get support building and evolving your business toward quantifiable growth, while minimizing and mitigating the risks along the way.

How fast you'll see results

Most companies start seeing progress and impact within 60 days.

• Go-To-Market

The problem I solve

I help founders and companies go from underrecognized to undeniable by building the visibility, credibility, and authority they need to lead their category.

What I've done

I've worked in public relations for over 20 years and have run my own high-touch boutique PR agency, LBR/PR, for the past 11 years, working with clients ranging from bootstrapped startups to multinational businesses and nonprofits. Helped generate billions of media impressions for D2C product-based brands, raising trust, credibility, visibility, and sales Secured profile features in Business Insider, Forbes, MarketWatch, and Bloomberg across categories including D2C, B2B advisory, and AI thought leadership Delivered brand-burnishing recognition for clients, including a placement on the Inc. Female Founders 200 list.

What working with me looks like

Founders often come to me saying "we need PR to help with our raise." In truth, what they need is PR that builds trust, credibility, and visibility with a whole range of stakeholders, including investors, as a long-term play that also puts them in front of partners, clients, and customers. We work at defined project milestones, and you get high-impact, top-tier, or relevant regional and trade media coverage, not just a strategy memo.

How fast you'll see results

Most clients see results within three to six months, though we pride ourselves on delivering early and ongoing wins along the way.

• Go-To-Market

The problem I solve

I help businesses and brands increase their visibility online so they actually show up where customers are looking. A lot of founders show up convinced their problem is money or if they could just raise more, everything would click. Usually that's not it. What's actually going on is product-market fit, and figuring out where real users get stuck with what you've already built.

What I've done

I scaled an unknown magazine into US Weekly, growing it to $85 million a year in revenue, and later built and sold Gossip Cop. I’m currently CEO and Founder of Ranktify, and spent time as a Writer and Editor for the Web Almanac. Helped an e-commerce company grow traffic more than 250% Increased visibility and traffic for a sports-related company 10x Grew online sales for a client by more than 30%

What working with me looks like

We meet through weekly structured check-ins. You'll come away with a much clearer read on your company's visibility online, how to showcase the business, pull in more customers, and just generally understand what good online practice actually looks like right now.

How fast you'll see results

Most founders see progress within 3-4 months.

• Go-To-Market

“I live in Los Angeles with my husband and my 90 pound, four-legged rescue pup.”

The problem I solve

I help brands find the one idea big enough to work everywhere — so instead of running a dozen fragmented campaigns across markets, you have one story that lands the same way from LA to Tokyo.

What I've done

I started my career in advertising over 20 years ago in Australia before moving to Los Angeles in 2011, where I have since worked with brands at every life stage. I am currently the Managing Director at Mother New York. Before that, I spent over four years at TBWA\Media Arts Lab as Executive Director of Account Management and Executive Director, iPhone, leading Apple's Media Arts Lab iPhone team and building the brand through a constant drumbeat of global and local work across 27 key markets. Earlier, I was Global Brand Lead at TBWA\Chiat\Day, working across a range of clients from pitch through to establishment within the agency, including Disney+, McDonald's, a global rebrand for IMAX, and TikTok — leading TikTok's first-ever B2B campaign, "Don't make ads, make TikToks." Led Apple's Media Arts Lab iPhone team as Executive Director, building the brand across 27 key global markets Led TikTok's first-ever B2B campaign, "Don't make ads, make TikToks," as Global Brand Lead at TBWA\Chiat\Day Led major business lines at TBWA\Chiat\Day, including Disney+, McDonald's, and a global rebrand for IMAX

What working with me looks like

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How fast you'll see results

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• Go-To-Market

The problem I solve

I help founders avoid the failures that come from skipping first-principles thinking and understanding the real tension between production and market, making the right industry connections, and navigating certifications and green markets without guessing.

What I've done

As a Senior Scientist at NRDC, I developed LEED, the world's premier green building certification program, and have since helped certify 40 million ft² of LEED projects through EcoTech International. I’m now applying the same playbook to waste through SWEEP, the Standard for Sustainable Materials Management, and to waste processing project development through Upland Road LLC, while also building an advanced materials company. Developed LEED and grew it into the world's premier green building certification program Certified 40 million ft² of LEED projects Developed a solid waste certification system (SWEEP) that no one in the industry had managed to build in 50 years

What working with me looks like

We meet through weekly structured check-ins. If you're looking for help implementing last year's technology or program, there are better people for that. If you want to figure out how to implement next year's technology, I'm your person.

How fast you'll see results

Like with clichés, there's wisdom in simple things. A surprising number of people don't start there, so if my advice is followed, results often come immediately.

• Protection + Compliance
• Go-To-Market

“I help founders access or navigate federal government contracts, and I help them understand the system and resolve the problems that come up once they're in it.”

The problem I solve

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What I've done

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What working with me looks like

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How fast you'll see results

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Office Hours

1 hour, once a month

• Go-To-Market

“I help build marketing functions from the ground up for founders who have none. I also help founders move from performance-driven growth to a real brand strategy, one with a roadmap they can actually execute and measure, not just a brand book that sits on a shelf.”

Office Hours

1 hour, once a month

• Go-To-Market

“I help life sciences founders identify all their options, or the best one, for which disease or health problem to target, who the actual customer is (payer, provider, or DTC), or how to pitch to them.”

Office Hours

1 hour, once a month

• Protection + Compliance
• Go-To-Market

The problem I solve

Companies come to me thinking they have a procurement problem, when it's usually a requirements or funding problem. Knowing how those pieces fit together is what unlocks success in federal contracting.

What I've done

I am a senior executive with over 36 years of experience in engineering, management, leadership, procurement, and program management, including 17 years as a member of the Senior Executive Service. I am the Co-Founder and Partner of Potomac Ridge Consulting, a firm with deep understanding of government agencies' critical mission needs and how to help the private sector deliver solutions that meet them. Previously, I served as Principal Executive Director for the Department of Veterans Affairs (VA) Office of Modernization until my retirement in November 2017 and was Chief Acquisition Officer (CAO) for the VA and Principal Executive Director for the Office of Acquisition, Logistics and Construction, where I oversaw almost $20B in spend. I also served as Executive Director of VA's Office of Policy and Planning, Enterprise Program Management Office. I am also a member of the Senior Advisor to Government Executives (SAGE) for the Partnership for Public Service, a Fellow of the National Academy of Public Administration (NAPA), a Director of the Procurement Round Table, and sits on the Board of Advisors for the National Contract Management Association (NCMA). I received the Presidential Rank Award for Distinguished Executive in 2005 and Federal Computer Week's Federal 100 award in 2007 and 2017. Obtained a sole-source contract for a suite of products at the national level within a Cabinet-level Agency Gained market penetration for healthcare-related supplies and services in the federal market Oversaw almost $20B in spend as Chief Acquisition Officer for the VA

What working with me looks like

We connect as-needed via email or Slack — this is a low-friction, on-demand relationship rather than a structured program. You tap in when you hit a procurement, requirements, or political-risk question you can't solve alone.

How fast you'll see results

Most founders see increased presence and impact in the federal market within 9-15 months.

• Protection + Compliance

The problem I solve

I find practical solutions to founders' complex legal challenges

What I've done

I have 20+ years advising founders, companies, executives, and investors across the business lifecycle — from formation and growth through strategic transactions and exits. I have practiced at Cravath (#1 in Vault's U.S. law firm prestige rankings) and Simpson Thacher (#3 for Private Equity, #6 for M&A), and have represented Blackstone, KKR, and other leading investors in complex corporate and strategic matters. I am also the founder of grIP Venture Collective. Advised on 100+ M&A and financing transactions for startups, PE-backed companies, public companies, and institutional investors Represented Blackstone, KKR, and other leading investors in complex corporate and strategic matters Led cross-border transactions across the U.S., Europe, the Middle East, and Africa

What working with me looks like

Founders get a clear view of the full risk spectrum—not just a flat "yes" or "no"—so they can make the right decision for their business.

How fast you'll see results

Immediately.

• Protection + Compliance

The problem I solve

Regulatory strategy and data integrity are icebergs — there's always more under the surface, and the right strategy is rarely obvious. I identify compliance gaps and build risk mitigation strategies before they become problems.

What I've done

I have extensive experience across the full pharmaceutical lifecycle, working with several national regulatory agencies, and is therapeutic-indication agnostic. I previously served as SVP of Quality Compliance Operations, SVP of Data Governance & Privacy, and VP of Regulatory Science. Secured regulatory approvals from CBER and CDRH, including Class I & II Devices Led over 70 GxP audits across 5 continents in all major ICH jurisdictions Designed Privacy, AI & Data Governance frameworks for pharmaceutical development programs I completed a Master's in Evidence-based Medicine from Oxford University, a Master's in Regulatory Affairs in Pharmaceuticals, Biologics and Medical Devices from Northeastern University and a Masters of Healthcare Delivery Science from the Tuck School of Business at Dartmouth College. I am a Fellow of the Royal Society of Public Health in the United Kingdom and I am also responsible for the Life Sciences portfolio at the Oxford Angel Fund.

What working with me looks like

We work at defined project milestones. I'm a good listener and a pragmatic problem solver, providing fit-for-purpose solutions — whether the goal is regulatory approval, a desired exit, or reversing a clinical hold and returning to normal operations after negative regulatory feedback.

How fast you'll see results

Timelines are issue-dependent, but the goal is always solutions within days.

• Protection + Compliance
• Strategy + Capital

The problem I solve

A unique and compelling clinical development plan for a biotech startup that asks how to attract investors and project sales.

What I've done

I am a physician and pharmaceutical executive with 25 years of experience in clinical development, drug approvals, and biotech leadership. I currently serve as Founder and CEO of 4M Therapeutics, and previously served as Chief Medical Officer at Lexicon Pharmaceuticals and Vice President of Clinical Development at Bristol-Myers Squibb. My clinical research spans oncology, immunology, gastroenterology, cardiology, endocrinology, and ophthalmology, and my work has been published in over 100 journal articles, including 4 in the New England Journal of Medicine. Led clinical development for the successful FDA and EMA approvals of Avalide, Xermelo, and Zynquista, including key regulatory meetings and an FDA Advisory Committee presentation Founded 4M Therapeutics, raised over $10 million in seed funding, and advanced a novel compound to clinical-trial readiness Led epidemiology and outcomes research teams supporting pricing and reimbursement for 10 major products, including Plavix, Opdivo, and Eliquis; secured FDA breakthrough designation for an oncology product and ran 10 Phase 3 trials, all meeting primary endpoints

What working with me looks like

I help founders develop clinical development strategies that make their science investable. We meet through weekly structured check-ins, working toward a differentiated go-to-market strategy built on a solid, defensible clinical plan.

How fast you'll see results

Founders typically see progress on a differentiated go-to-market strategy within one month.

• Protection + Compliance
• Go-To-Market

“I help founders access or navigate federal government contracts, and I help them understand the system and resolve the problems that come up once they're in it.”

The problem I solve

-

What I've done

-

What working with me looks like

-

How fast you'll see results

-

Office Hours

1 hour, once a month